Howie Damron, Owner and Chairman of the Board for DCS Solutions
Noah Graff: What is NuBricity and where did the idea come from?
Howie Damron: It’s kind of hard to say what it is in a nutshell because [discovering] it was a 20-year mission. NuBricity works through a metal seasoning process. You’ve seen a well seasoned cooking pot, that’s what we do to the metal. We go inside and we season it. The best part is we don’t have to turn it black like cookware. It’s important that everybody understands that you can’t just put NuBricity on a metal surface and expect it to season. It actually takes metal-to-metal contact. People everywhere need to realize that metal conditioning is the solution to all the insanity involved in conventional lubrication. [With regular lubricants] you’ve got to dispose of them afterward and then make more. You’ve got to bring it in by truck in bulk.
NG: Who developed it? Were engineers involved?
HD: I developed the product back in 1995. I was actually working in industrial lubrication maintenance, and I started looking at all the different technologies out there. I wondered why [these technologies] were not being utilized fully in all industrial [applications]. I started going to visit some of the greatest lubrication engineers, metallurgists and tribologists in the world. About two and a half years ago I discovered the product and found that it worked great on all of my own test equipment. I then realized that once NuBricity is applied, it is not coating, it actually penetrates into the steel and you can’t get it off.
NG: What are your qualifications to make these claims about the product? Are you an engineer?
HD: I don’t have an engineering degree. When people ask me what my background is I tell them I have 20 years of on the job training and learning about grease from others. This mission has not been and it never will be about putting money, fame, or fortune in Howie’s pocket. That’s not what I’m after. What I’m doing here is trying to educate everyone that there is another way of lubricating equipment without continually having to reapply. If you can actually stop the heat and the wear on that metal surface, well, you’ve accomplished a bunch, mostly [reduced] the wear on the equipment.
