Little Boxes Made of Ticky Tacky

By Lloyd Graff.

There’s a growing demand for rental units in the Bay Area. Courtesy of www.baycitizen.org

The stats tell us a lot about the economy, which is erratically bouncing along. Housing starts are up 6% over last year in the latest figures, but multi-family is jumping up 17%. In Palo Alto, California, this week, visiting my daughter, I’m getting a birds-eye view sipping my coffee while listening to the buzz and hum of construction tools in Silicon Valley. There is an occasional single-family house going up, but there are hundreds of apartments, hotel rooms and condos being built down El Camino Real, which bisects towns like Palo Alto, Mountain View and Cupertino where Stanford, Google and Apple call home.

The single-family home is not a relic yet, but the hamstrung banking system is still making the mortgage market a minefield, despite already low interest rates.

But the trend toward apartments is not just about the mortgage market. I think many folks, including young and old, are choosing renting versus owning in both real estate and other large expenditures. Real estate ownership for many people has been a losing proposition. I know it has been for me. My wife and I bought our home in the south suburbs of Chicago in 1979 for $130,000. It is a nice 3,000 square foot single-family home, two story, 5-bedroom with a full basement. Today it is worth under $200,000 and we’d struggle to find a buyer. We’ve paid off our original 8% mortgage and the 6% mortgage we took out to make our basement into a gym and rec-room.

Real estate has not been good to us. And for a million people who lost their homes after 2008, buying another house may not seem like a great idea.

For young people, building a nest egg with a 20% down payment is nearly impossible in the neighborhoods they find attractive. And retirees often prefer the safety of a rental after they’ve struggled to unload their home in an unfriendly market.

A change of lifestyle is another reason for the trend toward multi-family rather than single-family homes. Many young people are deferring marriage until well into their 30s. They live together rather than tie the knot. The lack of the official commitment of marriage dissuades putting down roots on a piece of property. But even if young people do have the inclination and the money to marry and buy a house, they may opt for an urban environment where single family homes are exorbitant or almost non-existent.

An interesting trend in the urban milieu is the conversion of old factories into lofts for housing, along with retail buildings being torn down to make space for new multifamily units. I certainly see that on El Camino Real in Silicon Valley. Mom and Pop stores and unsuccessful groceries make way for apartments, condos and hotels. Not much office space going up today, even in Palo Alto. Still plenty left over from the overbuilding of 10 and 20 years ago.

The non-ownership theme also rings true in the vehicle market. For the high number of young people in dense urban areas, owning a car is a luxury. Companies like Uber, Zipcar and Enterprise provide substitutes for owning a vehicle. Biking is also big in cities, as are home offices or shared office space.

The suburbs are not dead. Single family homes are not dead, but the tide is pounding against them. In the machining world, this works against the big earth movers like Caterpillar and the lawnmower makers, but every apartment and hotel room needs a toilet and sink, and there is plenty of demand for outlets for phone chargers.

Change with time or fade away like the white rhino.

Question: Has your home been a good investment?

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Is Business Good?

By Lloyd Graff.

Two to three 100-car crude oil unit trains a day now arrive in the Pacific Northwest.

My impression is that business is slowing a bit in our machining world, though IMTS exhibitors moved a lot of iron. Auction prices have trended softer for the last several months. The recent Belden sale brought prices considerably lower than I had expected during the summer when the company was taking bids from auctioneers. The recent mini collapse of oil prices has sent gasoline prices under $3.00 per gallon in low tax states like New Jersey. While this is something to be thankful for ahead of Thanksgiving, the oil patch is suffering from heartburn, adjusting to $80 crude. Break even for fracking in some places is in the $60 range, so the marginal producers are starting to fret and the makers of the drilling gear are already feeling their angst. Oil pricing may be part of a non shooting war with the U.S. and Saudi Arabia against Russia and Iran. Vladimir Putin and the Russian economy are beholden to oil pricing to keep the economy afloat. The U.S. Iran nuclear negotiations are at the crucial stage now. Obama does not like soldiers shooting, but drones and oil are weapons he may be willing to use. The hacking epidemic of credit cards emanating from the Kremlin is likely another front in the engagement with the Russians.

******

The Keystone Pipeline may be permanently derailed in Obama administration infighting, but the Alberta oil will find a market. Now the big talk is that a trans-Canada pipeline will be built to Canada’s East coast starting in 2016. All those pipeline building jobs will stay up North, but Warren Buffet’s trains will keep inefficiently schlepping oil to the American West Coast.

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The average “Announced crowd” at Cubs games in 2014 was close 33,000, but the real number of people who may have actually attended a day game in a lousy season like this one might be around 20,000. The announced attendance at IMTS last month was 114,000, but the registration of attendees who were not working the show was 59,000.

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Grainger Corporation has provided 800 $2000 scholarships in the last six years for skills training in machining and other important trades. Grainger is a multi-billion dollar corporation, but they should be lauded for their contribution to the field. I recently talked to Erik Anderson, who has two machining firms in central Wisconsin. He is doing in-house training and working with local schools to bring skills into the company. If the Feds and the States can’t move the ball, at least for-profit firms are contributing to the public good while looking after their own bottom lines.

******

A shout out to Tony Bennett, the wonderful singer. He just came out with a new album with Lady Gaga, singing a duet of “Dancing Cheek to Cheek.” I watched him sing “God Bless America” without accompaniment at the San Francisco Giants first playoff game. It was a perfect solo. I was moved to tears, and got up from my seat to sing along with the 88-year-old master.

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Eric Kester is writing a memoir about being a ball boy for Chicago Bears games. I read a powerful op-ed piece in the New York Times by him, talking about the players arriving at the games so hung over they could barely put on their socks. He describes the incredible physical beating they endure each game. The players certainly are modern gladiators, and we fans love their passion and all-out effort on the field. The bad behavior of the Ray Rices and Adrian Petersons can never be excused, but writing like Kester’s behind the veil view of their suffering, as we cheer, is fascinating and illuminating.

******

It is estimated that 41 million people, almost all guys, play fantasy football. While the offensive lineman may be the most important players on the field, other than the quarterback, they do not make anybody money in Fantasy. It’s a pity. They need a stat. Anybody have an idea how to give them a Fantasy point?

Question: Is Business Good?

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Creative InTuition

By Lloyd Graff.

Chinese students at Wayne State University

I am watching an intriguing phenomenon in American education that has long-term implications for our economy and China’s political life.

There is a large and increasing influx of high-paying Chinese students from China coming to the United States for high school and college.

The University of Illinois has 600 students from mainland China in the Freshman class, 10% of the enrollment. Other colleges have taken a similar course. On average, the international students are paying twice as much as in-state students.

There is also a significant flow of high school students attending private schools around the country. Some have sprouted up specifically to attract affluent Chinese, who will pay over $40,000 a year in tuition for elite schools.

The media often decries American higher education for dumbing down the requirements for a degree, and many stars in Silicon Valley say college is for dummies. After all, Steve Jobs, Bill Gates, and Mark Zukerberg all dropped out after Freshman year to start their companies. But Chinese parents and kids crave the American high school and college experience.

Anecdotally, they say the reason they come here is to find “creativity,” which they see as the Holy Grail missing from Chinese education. Ironically, the Zuckerbergs and Gates’s left college for the same reason. Peter Thiel, the venture capitalist who backed PayPal and Uber and other phenomenally successful new enterprises, has made a public splash by advocating that creative young people forsake the college path to follow their muse and their dreams rather than getting bogged down in Botany. But the Chinese are pouring in because they think “creativity” is in the soil in Champaign and Bloomington and Austin.

Those Chinese parents and Peter Thiel are probably both right. For a Harvard dropout like Zuckerberg, Cambridge, Massachusetts, is sterile compared to an Animal House in Palo Alto where he lived while growing the nascent Facebook. But for 15-year-old kids from Shanghai, the intellectual freedom available at an elite American high school could be a boon.

On the other hand, for the Chinese elites running the Communist Party and trying to cope with ferment in Hong Kong, thousands of American educated young people heading back to the country from years of freedom in American universities may be rather scary.

The Chinese experiment with an authoritarian state apparatus and an economy fueled by independent entrepreneurs may be headed for a big collision. The Chinese government leaders have to be wary of a Jack Ma, the charismatic founder of Alibaba who found backing from Jerry Yang of Yahoo and Japanese entrepreneur Masayoshi Son to grow his phenomenal online business. Jack Ma is a one-in-a-billion guy who could somehow finesse his business around the Communist Party and endless government meddling to grow the company a million fold in a few years. A former English teacher, he is a self-taught entrepreneur. He did not find his creative mojo at Stanford or Urbana.

Will there be an English teacher like Jack Ma coming out of the 600 kids enrolled at University of Illinois in the class of 2018? Highly unlikely. Most of the students are starting out in Math and Science, with 3% in Liberal Arts.

Meanwhile, I await the pushback from Illinois parents and young people who missed the cut at Champaign because of 600 full tuition payers coming from the Chinese Mainland.

Question 1: Is college worth the debt?

Question 2: Can you teach creativity?

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Saving Ferris

By Noah Graff.

Recapturing the Ferrari Scene in “Ferris Bueller’s Day Off”

Slight shameless self-promotion.

I need to tell all of you about my new opus that debuted on YouTube this week.

I made a documentary entitled “Saving Ferris” about the Chicagoland locations of my favorite movie “Ferris Bueller’s Day Off.” In the documentary I go to almost all of the filming sites of the movie, from the Sears (Willis) Tower, to Wrigley Field, to Cameron Frye’s famous garage that housed the Ferrari California Spider. In the documentary I talk about where and what each location is and how they have changed over the last 25 years, but I also strive to recapture the experience of Ferris’s perfect day. I attend a Cubs game, drive down Lake Shore Drive in a Ferrari, and run through the same North Brook backyards run by Ferris at the end of the film.

I won’t say anymore. Check it out if you have a chance. I’ve embedded the trailer and first episode of 14 total. The second and third episodes can be found on my YouTube channel, Road Trip Film Productions.

If you really like it, I’d appreciate it if you could spread the word on YouTube or Facebook. Every few days more videos will be released.

Enjoy!

Question: What’s your favorite scene in “Ferris Bueller’s Day Off”?

“Saving Ferris” Trailer

“Saving Ferris” Episode 1

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Unskilled at Hiring the Unskilled

By Lloyd Graff.

Cleaning Process for Screw Machines at Graff-Pinkert

These last several months have been a struggle for me to find workers for the cleaning and painting department of our used machinery business, Graff-Pinkert. You might think, with so many millions of Americans unemployed or underemployed, it should be quite easy to find manual laborers who want to make $11 per hour with the chance to get on the company health insurance plan worth $5 per hour more, plus virtually guaranteed overtime pay and a year-end bonus.

But it isn’t.

I’d like to share my recent experience.

First of all, few women apply for the cleaning and painting jobs. Seemingly, they self-select because the advertising indicates it is a fairly dirty environment to work in, with dirt, grease, oil and chips. In retrospect, I find this a bit surprising and regrettable, because women are moving into all kinds of jobs formerly the exclusive domain of men.

So we mainly have guys to choose from.

During the summer we found a college senior from the University of Illinois, we’ll call him Fabio, who was majoring in Statistics. He was small in stature but savvy and industrious. He caught on immediately to the job and applied himself with a happy attitude. He was a keeper. I noticed it immediately when I asked for a volunteer to prepare our raised tomato garden for planting the vines, a yearly ritual at Graff-Pinkert. He immediately volunteered, which enabled him to work directly with me for a few hours. Fabio understood work was a social enterprise and a physical effort. Without the ability to get along with co-workers and supervisors you do not last, even in a manual labor job.

Unfortunately, Fabio left for college at the end of August and his replacements paled by comparison.

The first failure was hired via Craigslist. We’ll call him Frank. A little guy, he seemed eager for a job. He was 19, a high school graduate living with his grandfather in the area. He seemed shy in the interview. A check for arrests was clean, and I decided to try him on our fledging night shift. I also hired an 18-year-old, Dick, who was in a program at the local community college to prepare kids for joining the workforce. The counselor at the college said he was a good kid, that he was hardworking and “tested off the charts” for technical aptitude. He told me he aspired to be an electrician.

Our nightshift foreman quickly reported problems. Frank disappeared for lengthy bathroom breaks. The foreman also noticed doors were open or unlocked when he was quite sure they had been locked by the first shift group. A few nights into Frank’s short stint at Graff-Pinkert several guys that our foreman called “gangbangers” invaded the parking lot at 11:00 pm to meet Frank when he was leaving work. Our foreman was extremely scared and locked himself in the lunchroom until they left. He reported this event to me the next day. A few days later we discovered that $700 of petty cash from the office was missing.

I could not prove Frank took the money, but I suspected enough to fire him immediately.

Dick, the other kid who had “tested off the charts” was another problem child. He retreated into his phone constantly, was almost totally incommunicative to co-workers, and appeared oblivious to his surroundings. His co-workers saw him as a slacker and constantly complained that he wasn’t doing his share. He also had become chummy with Frank prior to his firing.

In my opinion this kid suffered from being socially ill equipped for a workplace. I felt a little badly that we did nothing to prepare him for the job, but I did not have the inclination to coddle him when his peers had completely rejected him.

Meanwhile, we had hired a temp though an agency who was older and street savvy. He knew he had a good gig and he applied himself, making himself valuable on the shop floor. He did not look like our other employees, with his hair in dreadlocks, but he earned their respect with diligence and following directions. I hesitated to hire him full-time because of health insurance costs, but the temp agency’s weekly charge virtually matched the cost of the health plan.

I also had considered hiring an older guy who seemed intelligent and pleasant, but his 60 extra pounds scared me for such a tough job.

Then, out of the blue, Derrick came along. He had a “big personality” and was completing a course to get a commercial driver’s license. His job pitch appealed to the sympathy factor. He said he was out of work and virtually destitute. He seemed eager and strong so I gave him a chance.

He was great for the first week, then he started to get into arguments with the other men on the floor. He demanded “equality with radio time,” to listen to gospel music, not a good idea for a guy in his second week. He approached me to buy a semi-truck for the company, which he would drive. He started slacking off in the plant and taking long bathroom breaks, while making a grandiose effort to ingratiate himself to me. Our guys hated him. I fired him and received a soliloquy about how he would be out on the street.

I have a better idea about the workforce after these encounters. I respect Starbucks’ ability to hire and train kids, and pick them skillfully. Seemingly, we do not have the knack.

I see now why so many young men slip through the cracks in the workplace. They do not understand the demands of work, and bosses have little time and inclination to teach people what it means to work.

Question: How can we do better at hiring and firing?

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Thank God for America

By Lloyd Graff.

Jewish Americans. Courtesy of www.haaretz.com

Wednesday was the first night of the Jewish New Year holiday, Rosh Hashanah. I took the day off from work, went to the Synagogue and thought about my life. We celebrated by having friends and family over for a big meal.

I am grateful to live in a place that has allowed Jews to flourish and prosper. America is such a crazy wonderful exception in a world of intolerance and outright hatred. Anybody who has lived long enough to know people who fled the Nazis or has seen photos of Auschwitz, or like me, had the privilege to visit a concentration camp and walk into the shower room where millions were murdered, appreciates what a gift it is to grow up free in America.

My brother-in-law Maury was born in Italy and came to this country when he was three years old in 1940. Many of his relatives died in the Holocaust at the hands of the Nazis. He feels the immense gift of living in this country even more vividly than I do, as a European thankfully dropped into America just days before his family would have been trapped in the old country.

Today, American Jews fight wars vicariously through our cousins in Israel. We watch movies about World War II, but it feels like another planet to most of us. For me, growing up in the 1960s, the Holocaust burned hotly in my gut. I had nightmares about my ancestors suffering and starving and dying in Dachau. But today those dreams and visions are more remote. The Holocaust is no longer a reason, by itself, to be a practicing Jew in America, because of the country’s religious tolerance. Freedom and equality in the U.S. have enabled many Jews to move into the business and political elite. It’s a tantalizing pleasure to fit in with everyone else, rather than always thinking about being Jewish and different.

Unfortunately, much of the world still seems to despise Jews like the bad old days. Anti-Semitism in France and Belgium is rampant. The Arabs generally still hate us. The Turkish government has become an enemy. Venezuela is a hostile place. All the more reason to treasure the gift of being born free here in the United States.

The big challenge for me is to stay engaged with the spiritual aspects of Judaism without the external challenge of hostility and alienation that Jews have almost always lived with.

I am not longing for outsiderness. I know how great we have it here, and I am acutely aware that America is an aberration in a world of hatred and jealously. I see my grandchildren growing up so sheltered and innocent, yet they go to school in a fortress patrolled by armed guards because the parents of the kids know the bigger world still loathes the Jews.

It is the great challenge of today’s American Jews to stay engaged in Judaism with the threats to our well being seemingly an ocean away. But I fear deep in my gut that these last 50 years in America have been too good to last.

Question: Do you think the United States is tolerant towards minorities?

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A Robot For Everybody

By Noah Graff.

Universal Robots’ booth at IMTS 2014.

One of the definitive currents I see in the economy of the 2010s is the democratization of technology.

Computers and devices cost a tiny fraction of what they did just a few years ago, and the learning curve to operate them has eased dramatically.

For a few hundred bucks a person can buy an HD video camera, edit video on a consumer computer and then broadcast what they’ve shot to the world online for free. People can create Web sites with free open source software like WordPress that they can learn to operate in a few days. A person can buy a Haas MINIMILL for $35,000 and make parts in his garage.

Universal Robots has continued this democratization of technology with its robotic arms, which sell for between $34,000 to $44,000. For the price of a luxury car, a small machine shop can automate its operation, saving on labor costs by automating applications such as pick and place processes. Also, the simplicity of the robots decreases the need for skilled labor because the robotic arms made by Universal Robots are simple enough that a technically savvy person can learn to program and operate one in a half hour. The company’s robotic arms also create virtual barriers around them for safety if people move too close, a tremendous advancement from traditional robots that require large expensive physical barriers to surround them. It’s not Cyberdyne Systems Model 101 (your favorite cyborg Governor with an Austrian accent), but it can still be a terminator of people — in a machine shop.

At IMTS 2014, I visited the Universal Robots booth and interviewed the company’s CEO, Enrico Krog Iverson. I also talked to Empire Robotics’ President, Bill Cully, whose company was sharing the Universal Robots booth. Iverson told me the story of how Universal Robots started. The company was founded in Denmark in 2005. Engineer Kristian Kassow was working on food industry applications for robots — one of the tasks being to place pepperoni on pizza. He combined forces with Esben Østergaard and Kasper Støy, who were working on a PhD project about the market for robots. Their goal was to change the definition of a robot from a heavy, expensive, and unwieldy technology that could only be utilized by small group of people, to a simpler, lighter, cheaper technology that many people could afford and operate.

Empire Robotics’ product, the Versaball, which it calls an “agile robot gripper,” has further enhanced the practicality of the robot arms from Universal Robots and those of other robot brands as well. The Versaball, which sells for just a few thousand dollars, has the ability to pick up objects of diverse shapes and materials. Empire Robotics’ team demonstrated how the Versaball, right out of the box, can work together with the robot arms of Universal Robots. It has several sets of holes on its mounting component that make it ready to fit physically onto a variety of robot arm models, more importantly, the Versaball’s computer easily integrates with the computer control of the robot to which it attaches. The Empire Robotics team raved about the robot arm from Universal Robots, saying that the person at the booth operating the robot learned to program it in a day, and he had never programmed any Robots before.

Question: Do you feel bad when human workers are replaced by robots?

Demonstration of Robotic Arm from Universal Robots Integrated with Versaball of Empire Robotics (IMTS 2014)

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Scuttlebutt From IMTS 2014 and More

By Lloyd Graff.

Fire at Metal Seal Precision in Mentor, Ohio, on July 25, 2014

Two months ago, Metal Seal Precision of Mentor, Ohio, had a fire. The incident is a warning to people who run screw machines that the workplace is a dangerous environment. Nobody was injured, but it caused a huge mess from the smoke, heat and water. John Habe IV runs the family owned company and he is one of the smartest, shrewdest guys in the turned parts business. He is doing a massive juggling act, getting his insurance money, reviving the Metal Seal shop in their nearby Arrow Manufacturing plant. He currently is deciding which machines to save and which to replace while he attempts to keep his clients happy and supplied. IV, as John Habe is sometimes called, is one of those guys with the temperament to pull off this balancing act.

*****

Autocam, the big machining house based in Grand Rapids, Michigan, sold out to NN Inc. in July for $300 million. John Kennedy, the owner of the company, which he founded 25 years ago, has had a brilliant if bumpy career in the machining world, but he certainly is riding the wave of the improving automotive machining market of 2014. Kennedy appears to have learned from his ill-fated foray into the European precision machining arena in the early 2000s. This time, as the economy rises, he is harvesting the money while betting on the continuing up cycle by taking a big piece of NN Inc. stock to go along with $244 million in cash and the assumption of $30 million in debt. Plus he is keeping his medical business.

The deal sounds a lot like the sale of PPC of Syracuse in 2012. Belden Wire paid $500 million to the founding Mezzalingua family for a big Davenport and Hydromat shop that knew how to make cable TV connectors. Meanwhile, the very bright third generation operators of the company retained the intellectual property for the next iteration of products for the industry.

*****

The Precision Machined Products Association (PMPA) in Cleveland is a well-run trade association that our used machine tool company Graff-Pinkert belongs to. Mike Duffin, who had led the group successfully for 11 years, stepped down a year ago. The PMPA replaced him with Michael Kobylka, which turned out to be a marriage not made in heaven. Kobylka moved on by “mutual decision” last week. Rob Kiener, a longtime respected PMPA staff member, now has the Interim Executive Director title. My guess is that he will stick in the job. Usually when a person gets a job on the rebound like Rob, the people at the firm or trade group will rally around the guy who has been a reliable stalwart. For what it’s worth, I think Rob would be an excellent successor.

*****

One of the things I confirmed at IMTS, is that Mexico is becoming the new Detroit of North American manufacturing. With auto company after auto company building capacity in the country, it is estimated that 4.5 million cars will be manufactured there by 2019. Parts suppliers are stepping over each other to create enough capacity to meet production needs. Much of the production will still come from plants in the United States, but with NAFTA there is a big push to build capacity in Mexico. Very few of the parts will come from border plants. It is too messy and dangerous near the U.S. border — the interior of Mexico is much safer. But the challenge in Mexico is the same as in the U.S. and Canada, but more so — a lack of skills. Hydromat is putting in place full-time sales people and two full-time service people in Mexico. The company also has two bi-lingual field technicians working out of St. Louis. The ramp-up is an exciting opportunity for American machining firms, but certainly one with huge obstacles.

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Wondering what it costs to exhibit for six days at IMTS? Plenty. The scuttlebutt is that DMG MORI budgeted $13.5 million for their extravaganza. Hydromat put in $850,000 for their exhibit. Swisstek Inc. had two Swiss CNCs in a small space and spent $85,000. Universal Robot spent $250,000, which included the expense of flying its Board to Chicago from Denmark, but the company corralled orders for 50 robot arms and acquired 1200 leads.

*****

I love farmers markets and farm stands in the summer. I visit a local farm several times a week during the season for obscenely delicious sweet corn and melons. As I was leaving recently, I saw a half dozen pickers laboring in the field next to the stand. It startled me to see how hard they were working, stooping awkwardly to pick the delicious ripe tomatoes. This food that I love so much during the short season definitely comes with a human cost.

Question: If your factory had a fire, would you replace your capacity with similar equipment? What might you change?

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IMTS 2014 — Is Showmanship Dead?

By Noah Graff.

ISCAR/Ingersoll booth at IMTS 2014. That’s Showmanship!

I walked the floor of IMTS two days this week. I saw some impressive machine tools and robots, made some important business contacts, ate at Connie’s Pizza twice and saw a lot of sports cars in booths that seemed to be placed there for no reason. Was IMTS 2014 a productive show for me? Yes, but much of the flavor — the FUN that for decades defined IMTS — has been stripped away like steel scale passing through a Cincinnati centerless.

This year’s IMTS booth budgeters must have not realized that it is not 2010. The time of austerity in the manufacturing world has ended. Manufacturers are not just going lean, they are fattening up on expensive high-tech equipment. They are paying high wages for skilled people.

So why were there virtually no giveaway items at the IMTS booths this year, and where were the booth babes? Where were the spectacles, the parties, the memories? It’s not because of money struggles. I was told that DMG MORI spent almost $14 million on its booth this year, and judging by the size of some other booths, I know they shelled out as well.

The lighter Techniks gave out at IMTS 2010, which Noah cherishes to this day.

My IMTS plunder was pathetic this year. There were the usual free bags handed out by some of the big companies like Doosan, Haas, and Sandvik, but I received virtually nothing noteworthy to put in my bag. Nobody was passing out anything fun or useful. Usually the best free thing I could hope for was a bowl of candy or mints on a table — who cares. It’s not like the good old days. In my office at Graff-Pinkert we still have a little bell that National Acme produced on a multi-spindle at IMTS 40 years ago. A while back, INDEX produced an entire metal chess set in a live demonstration at IMTS and gave away the pieces to attendees. At IMTS 2012, Doosan passed out cool blue soccer balls with their logo. Four years ago, Techniks, historically one of my favorite IMTS booths, passed out lighters with women in bathing suits on them whose clothes disappeared when you put a flame on them from another lighter. The lighters also contained a bottle opener. Now those were useful! I still have mine to this day, and it reminds me of fond memories at IMTS and the Techniks booth. I’m sure there are many other people around the world just like me who cherish the lighters they received from Techniks and think about the company all the time when they use them in their office, car or home. This year I received no blue soccer balls, monogrammed baseballs, super balls — balls of any kind for that matter. I got no bells, no whistles, keychains, or frisbees, not even measly pens! A few booths gave me thumb drives holding their company info, and I guess I can use them to hold my own data. They are a useful take home, but still boring and provide no sweet associations with a company or IMTS on the whole.

IMTS 2014 also must have set an all-time show low in the quantity of booth babes. I know, writing this paragraph likely will brand me as a sexist, but I am of the opinion that amidst of the stress and strain of networking and walking the colossal McCormick Place in a show where I estimate 98 percent of attendees are men, wouldn’t a little eye candy be an innocent perk? Why can’t all the cold expensive iron be surrounded by a little beauty? Booth babes are an IMTS tradition and I felt deprived this week. Doosan, Haas, DMG MORI, ISCAR, they had a few pretty faces, but I noticed no woman at the show who lured me into a booth just because I had to get a better look.

But more troubling than missing girls and giveaways, what really got me down at IMTS 2014 was the absence of showmanship.

At the first IMTS I attended in 2006, Walter USA brought in two live tigers! In 2014, the same booth had a measly computer screen with a tiger animation. Techniks that year featured a breathtaking Russian hulahooper contortionist. She could hula 100 metal hulahoops up and down her body while she bent herself into seemingly impossible positions, all choreographed to classical music. Sandvik’s booth used to be great. They used to have huge ice sculptures, and featured a bar made entirely of ice, serving drinks in “glasses” that were entirely composed of ice! The ice theme correlated with a promotional offer to stay at the famous Ice Hotel in Sweden. In 2008, even little old Today’s Machining World hired the Chicago Tin Man, a silver human statue who could breakdance. In 2014 — no tigers, no ice, no hulahoopers — tragedy.

In my observation of IMTS 2014, the shared booths of ISCAR and Ingersoll was the only exhibit that kept alive the tradition of IMTS showmanship. The two companies (of same ownership) installed a large round table surrounded by at least 50 seats, where people drank free beer and other beverages served by attractive waitresses. The booth felt like a party! Pop music played loudly, attractive women danced on the table (although poorly I’m sorry to say), and every so often three lovely female violinists came on stage, playing classical music. The booth was the place to be. It was an oasis from the seriousness of the show, a bright spot, the place a show attendee needed to go to at least once.

The budgeters and planners for the majority of boring booths at IMTS 2014 probably would say that my thoughts are shallow. My critics will say that people come to the show to see the the new products that will help their businesses — not to enjoy sex objects, sideshows, and tchotchkes. They will say, “why have the extra stuff, even if it is fun, if it doesn’t lead to sales?” But that claim is wrong. Those fun things do help companies obtain customers, and they make people want to come to IMTS.

I think of the products exhibited at IMTS as cakes. Fun and showmanship are icing. Cakes can be tasty on their own, but usually they are significantly better with good icing. Icing makes a cake memorable. Icing makes us choose to go to the ISCAR booth rather than one of a similar cutting tool maker. When it is time for a buyer from a manufacturing company to decide where to buy cutting tools, which company does he have a fond memory of, which company’s booth did he spend time in, in which company’s booth did he take a photo of himself? I know that being creative and having fun still matters when selling products. I’m grateful for that.

Question: What is the most memorable booth you have seen at a trade show?

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IMTS Grand Slam

By Lloyd Graff.

The Bryan brothers, Winners of 16 Grand Slam titles

The International Manufacturing Technology Show, IMTS, takes place this week in Chicago. It has a lot of meaning and symbolism for me.

It brings the community of those who make manufacturing their life’s work together in one place every two years. A lot of the folks walking the floor and manning the exhibits are grizzled veterans of a dozen or more of these grueling events. They are filled with memories of past shows and the characters, some dead and many retired, who walked the aisles and shared drinks in the evenings.

IMTS to me is a testament to grit, stamina and endurance.

I was reminded of this while many of you were watching the NFL games Sunday. I was watching the US Open Tennis Tournament. I saw the Bryan brothers, Bob and Mike, win their 16th Grand Slam doubles tournament together at age 36 (they are twins). It was their 100th tour tournament win. They have been playing tournament tennis since they were six. Their last Major win was at Wimbledon in 2013, but they were still the #1 seed at the US Open and won in straight sets. Their record is incredible for any pair. Staying together for so long, dealing with a million miles of travel and working as a team as brothers, with wives and children, takes remarkable stamina, endurance and probably a good shrink.

Later in the day, Serena Williams won the US Open Women’s title in straight sets for her 18th Major, tying her with Chris Evert and Martina Navratilova. Serena won her first US Open of six in 1999. She has also done it while her sister Venus usually competed in the same tournaments. Serena is a remarkable player, a phenomenal physical specimen in women’s tennis, but her body type limits her foot speed. She plays to her strength, her huge serve and powerful forehand, but she has fought through self-doubt and injury, as well as the difficulties being one of the few African American big time tennis pros.

Serena started winning Majors at 17 years old in 1999, the year I started Screw Machine World Magazine, the predecessor of Today’s Machining World Magazine and this online publication. I spent several hundred thousand dollars to get it off the ground and pay staff and printing bills, which overwhelmed the revenues. I believed in my ability and the concept of an interesting, provocative, non-pandering magazine for the people in the machining industry. Today the online publication is a winner financially and creatively (I hope). My tenacity has been rewarded.

I think most of the people working and attending IMTS this week understand the stamina it takes to make a business work. Manufacturing requires enormous endurance and commitment to succeed. Most businesses require it. A lot of folks think that high tech businesses are a different breed, but most successful startups are the descendants of several failed attempts. The overnight successes are rare.

I salute Serena and the Bryan brothers, but also the persistent, tenacious, enduring folks putting one foot in front of the other this week at McCormick Place. You are heroic in my eyes.

Question: Do you like going to shows like IMTS?

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