Yeah my experience with builder's showrooms is you get a good demonstration but they're BSing you a little bit - overselling the technology with a whole slideshow presentation (not like we don't see a lot of that from booth jocks at trade shows though). But you're likely to get a free catered lunch (and maybe other comps, as you point out). I've never had to wait too long to talk to sales guys in booths at trade shows, and I have to imagine with attendance at shows what it is right now, no perspective customer is going to be waiting too long.
Shop Doc Forum » Rants and Raves!
Westec, Eastec, South,central Gulftec. Does anybody still care?
(33 posts) (6 voices)-
Posted 1 year ago #
-
I find the problem with builder’s showrooms or Dealer open houses are that you reach too few people. It often ends up most of the time with you having just your current customers (Which is good!) but you are not reaching the masses! I always felt that at a trade show the customer gets the benefit of seeing all the Mfgs or like at the Wisconsin Show, all the dealers at the same place. This normally would give the customer the ability to use his time wisely and still see all the great technology under one roof. But maybe I am wrong now that trade shows seem to be having low attendance? As a Dealer I would love to hear what the customers really wants? With all the money we spend to put on the shows, could we be better served doing something else? Are there any fresh new ideas out there? We have the technology to help customers be more profitable but we need to find a way to reach them!
Posted 1 year ago # -
Quote: "to use his time wisely and still see all the great technology under one roof." I think this really nails it. When I was involved with design at some of the welding system companies here in south-east Michigan, I was often taking days off to go to nearby SME and IMTS shows. Many of my colleagues ridiculed the habit, jabbing that I would never find anything at the shows that I didn't find here working for the Big 3. How ironic that I'm now working for one of those little companies I drifted by in the aisles one day, and that many of those colleagues are soaking up unemployment dollars. I think the real value of the shows lies in the unexpected answers you hope to find. Whether or not people can find those unexpected answers online or in a showroom or in the trade show probably depends on how much effort the vendors invest in the project.
Posted 1 year ago #
Reply
You must log in to post.
