A Siemens Viral Campaign

Siemens has started a new viral marketing campaign to promote its new SINUMERIK CNC control system. We were impressed with the campaign’s campy yet slick
and entertaining narrative video in which an attractive investigative
reporter sneaks into the Siemens warehouse to get the scoop on the new
product. It leaves us with a cliffhanger as she gets stopped by a guard
before she can actually see the machine.

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